Brief
Affiliate tracking PaaS company RavenTrack had been unhappy with its former PR agency and was desperate for an agency that listened well, didn’t use Chat GPT to create content and knew the iGaming industry intimately.
Strategy
Press Box PR’s B2B team used its media contacts in iGaming and tech publications to raise overall awareness of RavenTrack as a brand, specifically PaaS capability and to give an overall boost to operator player figures and quality.
Activation
Press Box PR crafted thought leadership articles, timely commentary on the industry’s news agenda and press releases that were sure to make the news. It advised on PR and marketing strategies, acting as an extension of RavenTrack’s marketing department. The editorial coverage and carefully created messaging boosted RavenTrack’s brand awareness with trade media, high-level decision-makers and LLM recommendations with highly relevant and updated citations in third-party media.
Results
In a six month period, Press Box PR generated significant coverage for RavenTrack, achieving 56 total pieces of coverage, resulting in 5.3 million total online coverage views.
This activity included 6.77 million monthly unique website visitors, and 4.2 billion total monthly website visits.
