Bringing the glow to Blue Monday

To highlight the relaunch of much-loved self tan brand, Fake Bake, via an exclusive media event showcasing the brand’s bestseller products.

PBPR organised and hosted a media event giving press a hands-on opportunity to browse Fake Bake products and indulge in a Q&A with the Fake Bake UK team and its leading experts in person, while offering exclusive interview opportunities with celebrity talent guests in attendance.

Ideating a creative hook with media appeal for the event, the PBPR team collaborated with Fake Bake to bring a much-needed glow up to Blue Monday, banishing the winter blues with glamour while hosting an interactive pop-up event for media and VIP guests. 

The event was hosted in two phases at a popular London location in Earls Court. The first invited key lifestyle media for a branded Fake Bake coffee to explore the best-seller range and interview key stakeholders and brand experts. Guests were also given their own onsite tanning experience.

The event space then transformed into an intimate drinks reception hosted by Fake Bake and attended by leading influencers, celebrity talent and leading entertainment media to connect with the brand and create a buzz around the relaunch through targeted media outreach and social media engagement.

PBPR facilitated media interviews on the night and devised an in-depth media outreach strategy post-event to deliver a strong portfolio of coverage targeting national, regional, lifestyle and entertainment press. 

Coverage highlights included features in Closer, Evening Standard, Digital Spy, The Mirror, The Sun and a product offer in weekly magazine That’s Life, with social media coverage from the night generating over 7.5m impressions.