Brief
To feed Saxo’s sales funnel by improving site visibility and increasing organic search traffic to the investment bank’s website.
Strategy
To secure high value backlinks on top ranking websites via a calendar of relevant and engaging editorial content that demonstrates the brand’s EAT (expertise, authority, trustworthiness) in finance.
Activation
We inserted Saxo into the news coverage surrounding Luke Littler’s World Darts Championship win, with a unique investment perspective.
Saxo’s internal investment experts calculated Luke’s potential earnings if he invested his circa £600k net winnings from 2024 into an index fund returning 7% annually. The result would be a wapping £13.2million for him to enjoy in retirement, without ever needing to throw a dart again.
Our in-house journalists also came up with another supporting story angle - the fact that Luke (aged 17) is still unable to legally buy darts in the UK.
Results
The story delivered 37 total pieces of online coverage, of which 50%+ contained a backlink.
Coverage highlights included Sky News, Daily Mail, GB News, MSN, Express and Daily Star, and coverage views amounted to 20million+.
Organic web traffic increased by 15% and we drove a 2% increase in URDs back to Saxo’s global homepage.
