Brief
To increase online brand visibility and SEO performance of Tarotoo - a leading tarot reading platform.
Strategy
Our digital PR strategy focuses on earning valuable, high quality backlinks whilst building topical authority through expert-led content that improves the brand’s E-E-A-T.
Activation
In collaboration with leading astrologer, Inbaal Honigman, we create explainer content around astrological topics and moments, plus the trending space of tarot as a tool for self-discovery and self-care.
We commission owned-research exploring UK attitudes to tarot reading, astrology and horoscopes, as well using our expert to predict the outcomes of major UK events.
In line with our quality over quantity approach, much of our content is bespoke and developed in collaboration with the publishers themselves.
Results
Online coverage on high ranking sites like Heart, The Sun, Glamour, Tyla and Stylist, generated through our link building activity, has contributed to improved SEO performance in the UK. Additionally, as we are building up a name for the brand in the UK, Tarotoo is becoming the go-to brand for inbound media requests around astrology, exponentially increasing coverage opportunities and brand exposure.
