Enhancing e-commerce product pages

Drive growth across Wowcher’s Spa pages by developing targeted content that aligns with the interests of lifestyle titles and key media audiences.

A multi-layered plan aimed at earning backlinks from top-tier lifestyle and regional publications, strengthening the brand’s position as a trusted leader in the wellness space.

PBPR developed a mix of expert insights and data-driven pieces to produce compelling, newsworthy content that resonated with mainstream media and priority press targets. Content included: 

Wellness commentary: A wellness and skincare specialist offering expert insights into the benefits of spa experiences

Etiquette commentary: A leading etiquette authority sharing essential tips and best practices to follow during a spa visit

Psychologist commentary: With Mother’s Day a key buying period for Wowcher, psychologist insights explored the benefits of family bonding

Original research: Data-led listicle content exploring the best spa spots in the UK using Wowcher’s internal data

We also collaborated with select media outlets to arrange curated spa visits, targeting key publications to experience Wowcher’s spa offerings firsthand in return for review coverage.

Across a two month period, PBPR's strategy secured 14 pieces of online coverage, achieving an average DA of 60+. In total, the campaign generated 21.7m online coverage views, alongside 34.8k views across social channels.

Key coverage highlights included the Daily Record, London Daily News, Irish Star, GB News and the New York Post.