Establishing experts in the lifestyle space

To help build exposure and generate media opportunities for Lorena Bernal - wellness expert and wife of Arsenal manager Mikel Arteta - ahead of the launch of her book It Starts With You.

Position Lorena as a high-authority expert in the lifestyle space, leveraging her insights and expertise to engage highly relevant audiences, while building anticipation ahead of her book launch and targeting key media to attend the event.

Over the campaign period, PBPR targeted digital, print and broadcast media to secure placements across the UK’s leading national and lifestyle press citing Lorena and her new release.

Seeking out relevant and highly on theme media types, PBPR also utilised trending opportunities and topical news in order to embed Lorena into the news agenda, allowing PBPR to expand her exposure even further,

As part of our campaign support, PBPR managed media and influencer engagement for Lorena’s book launch, targeting key press and coordinating invitations to secure attendance. During the event, we facilitated interviews with major outlets including The Sun and The Mayfair Times, and post-event, we secured additional high-quality coverage, including a feature in Red magazine, a premium lifestyle publication perfectly aligned with her brand.

Positioning Lorena as a leading expert in the wellness space helped PBPR establish her as a trusted voice with media publications, allowing PBPR to build her presence ahead of the book launch.

Alongside the organisation and media attendance of the launch event, Lorena’s insights and commentary as a wellness and relationship expert resulted in eight pieces of online coverage across a variety of lifestyle titles, nine print articles - including a photoshoot feature in HELLO! - and three podcast placements.

Coverage from event attendees and additional media placements came from publications including - HELLO!, Woman's Own, Red Magazine, Mayfair Times, The Mirror, Express and OK!.