Brief
To increase brand awareness and online visibility for Study Dog, an e-learning platform for A-level students, in order to drive website performance and stand out against key competitors during a key rebrand period for the company.
Strategy
To secure high value backlinks on top ranking, high-authority media sites via relevant and engaging editorial content that demonstrates the brand’s EEAT (experience, expertise, authority, trustworthiness) within the education sector.
Activation
The PBPR team adopted a two-fold newsroom approach by;
- Inserting Study Dog into breaking news and trending topics with a unique education-focused perspective, positioning the platform’s founder, Leo Carr, as an authoritative voice within the industry
- Proactively creating expert-led stories and campaigns which Study Dog can own, which target key calendar opportunities throughout the academic year, as well as evergreen features sharing educational insights and practical advice
Results
Within a six month period, PBPR's link-building activity saw positive influences on Study Dog’s overall SEO performance. The site saw a 28% increase in its average organic traffic, while the site’s DA score improved by 29%.
This was influenced by backlink placement across global media, including leading titles in the UK and US such as LBC, Yahoo, The Mirror and New York Post, as well as regional media outlets.
Study Dog experience improved visibility in AI overviews for high-value search queries, demonstrating how AI platforms now recognise Study Dog as a trusted and authoritative source for A-level learning. The brand features in AI-generated responses for key student search queries including; "AI learning platforms for A-level students UK", "A-level politics revision online" and "AI learning platforms for A-level students UK"
.jpg)
