Kinetic targeting of anchor text placement

To target key search terms by driving backlinks via strategic anchor text placement in order to boost SERPs rankings for Kinetic’s leading casino brands.

With relevancy at the heart of campaign content, PBPR's strategy focused on linking entertainment, lifestyle and current affairs to topical gambling stories through bespoke novelty odds, predictions and commentary to establish Kinetic’s brands as a trusted authority among media and consumers.

Over a three month period, the PBPR team targeted key shows and dates in the entertainment calendar, collaborating with media to facilitate both exclusive opportunities for odds content and wider media placements. The original content provided fresh and engaging angles on much-loved shows and the news cycles they generated, resulting in widespread media coverage and strategic placement of key anchor texts in published articles

PBPR's strategy connecting casino gambling to betting odds and predictions on entertainment and current affairs for the UK’s biggest TV shows and talking points proved successful, generating links and citations across top-tier, High DA, UK media including The Mirror, Daily Mail, Metro, Daily Express, Evening Standard, Elle Magazine, Cosmopolitan, Yahoo, MSN, LadBible and Radio Times.

Over a three month period, the team successfully generated 160 total pieces of coverage, 110 brand links, over 100 anchor text placements and secured 50 brand mentions. 

Coverage cited key terms including UK Slots, Online Slots, Online Casino, Casino Games and Live Slots.

Spin Genie saw a boost in keyword rankings - the number of top 10 keyword rankings grew by 156%.