Licensing experts without peer

We’re pleased to count Poppleston Allen as one of our longest-served clients, having worked with them since our inception. Our goal (which we achieved!), from the start was to secure the firm’s place as the number one licensing law firm in the UK and Ireland. Over the past five years, priorities have shifted, but we’ve kept doing what we do best – thinking like B2B journalists for our client.

‍

When it comes to representing a law firm, the balance is all about engagement without sensationalism. Navigating the legal landscape carefully while staying relevant to current news can be challenging, but Press Box PR's approach of a slow, steady approach won the race.

Using our journalistic experience to break down complex legal issues into digestible and engaging content, Press Box PR, alongside the firm’s incredible team have secured Poppleston Allen the top spot in licensing law in the UK.

Our long-term partnership with Poppleston Allen has resulted in them becoming the number 1 licensing law firm in the UK on Google. Our content, media relations, and digital PR strategies have all worked in harmony to build trust and awareness in the brand and their work, punching well above their competitors in the press and now, on Google and in LLMs such as Chat GPT and Perplexity.

‍

• Securing Poppleston Allen a years-long agreement to produce a monthly column for one of the best-known betting & gaming publications in the UK, Coinslot
• Creating opportunities for thought leadership op-ed by interviewing the solicitors and telling their stories
• Managing content to bridge the gap between traditional SEO and the latest in AI advancement – Press Box PR’s experience as former journalists has been integral here