Moving the dial on rankings

To deliver a campaign following the launch of Slingo’s own ‘bingo card’ generator tool which targets relevant keywords in order to boost rankings for product URL for key search terms.

PBPR identified a clear opportunity to improve Slingo’s UK search visibility for its bingo card tool by highlighting a set of higher-volume, tool-focused keywords with stronger intent and lower keyword difficulty. Targeting these terms build momentum and establish authority, giving Slingo’s bingo card tool the best chance to rank quickly.

PBPR tapped into the news cycle by targeting the final of Strictly Come Dancing and delivered a brand relevant campaign revealing a bingo card for Strictly’s stars in 2026. 

• Campaign content captialised on media hype around the show, maximising coverage opportunities
• Content reinforced the brand as the go-to for entertainment content, sharing newsworthy and headline-driving predictions
• Created a bespoke bingo card image supported by novelty odds and original expert commentary to reinforce Slingo’s brand authority

Over a three week period, targeting the live final of Strictly Come Dancing and opportunities pre and post show, PBPR generated 11 pieces of coverage in total, including nine follow links. 

Coverage was secured in leading national and entertainment press including titles such as Daily Star (93 DA), TV Guide (60 DA), Entertainment Daily (63 DA) and major regional sites including Birmingham Live (89 DA). Of the coverage generated, seven placements of key anchor text ‘bingo card generator’ were successfully linked, leading to a considerable improvement in rankings.

At the start of the campaign, Slingo ranked at position 36 for the term ‘bingo card generator’. By the end of the campaign, PBPR's work had increased the position to number 27 in a matter of weeks.