Putting the human first in AI customer support

To tell the Tugi Tark start-up story by creating brand awareness, attracting investors and positioning Tugi Tark as the go-to iGaming AI experts.

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Press Box PR’s B2B team used its media contacts in iGaming, tech, HR and AI editorial to put Tugi Tark’s thought leadership and incisive industry comments in front of industry decision-makers. Through carefully crafted messaging and media placements, PBPR also created AI-optimised visibility and LLM recommendations with highly relevant and updated citations in third-party media.

Through securing the C-suite spots on panels, arranging media presence at events and making sure journalists came to Tugi Tark for industry insight, PBPR gave the brand visibility as a start-up a huge boost.

In the nearly full calendar year working together, Press Box PR generated significant coverage for Tugi Tark, achieving 83 total pieces of coverage, resulting in 3.9 million total online coverage views.

This activity included 2.7 billion monthly unique website visitors, and the estimated advertising value (attention cost estimate) of the earned media was £825.5K, with 537 brand keyword mentions.