Our link building skills combined with our little black book of media contacts are invaluable when it comes to product launch PR and product PR.
As increasingly savvy consumers scour the net for their next shopping haul, we’ll make sure your products end up in their baskets, and their homes. From the stratospheric launch of Canterbury’s new state-of-the-art rugby boot to promoting the latest iCandy buggy to parents-to-be, you’re in good hands with us.
Our experienced team works seamlessly with in-house marketing teams or provides standalone press office services to manage all product enquiries and media outreach.
We don’t just create one-off moments—we embed your product into the cultural conversation with coverage that drives awareness, consideration and sales.
What to expect from product launch PR services?
Product launch PR is about much more than a press release. It’s a strategy-led approach to getting your product seen, covered, and talked about by the right people.
Our product launch PR campaigns are tailored to your goals, market, and target audience—from mass consumer appeal to niche industry coverage.
Here’s what you can expect:
- Strategic planning and narrative development
- Media outreach through our press office services
- Product seeding to relevant influencers and editors
- Event support, from media previews to launch parties
- Ongoing coverage, interviews, and brand storytelling
Whether it’s a standalone launch or part of a bigger brand push, our product launch PR experts know how to create lasting impact.